KPIs for Measuring Influencer Marketing EffortsThere are multiple parameters available to measure the success of an influencer marketing campaign. A question that puzzles marketers is…Dec 10, 2022Dec 10, 2022
An Always-On Influencer Relations StrategyInfluencer Marketing has traditionally been centred around doing periodic campaigns with influencers to fit a brand's goals. Rarely is a…Nov 23, 2022Nov 23, 2022
The Nine Types of InfluencersIt's often very hard to find the right influencers to drive engagement. Many times it becomes the case that people in Influencer Marketing…Nov 23, 2022Nov 23, 2022
A case for employing macro and micro-influencers to create custom content for brandsBy Ayush AgrawalOct 30, 2022Oct 30, 2022
Influencer Commerce — On Challenges, Efficiency, and Automation:By Ayush AgrawalOct 30, 2022Oct 30, 2022
